Zero to One
Find a distinctive opportunity and a clear reason your company deserves to exist.
A BOOK BY LAWRENCE COLBERT
The Super Founder
How to Launch and Lead a Successful Company, One Monday at a Time
A 230-page guide to the work of building a company: understand your customers, shape your offer, lead your team, and review the decisions that move the business forward.
By Lawrence Colbert Book sales through Amazon · Companion course planned
LAUNCH · LEAD · REVIEW230-PAGE EDITION
01FROM IDEAS TO ACTION
Turn founder thinking
into a company.
Launch with customer evidence.
Lead with clear decisions and ownership.
The Lean Startup
Test an offer, observe customer behavior, and use what you learn to improve the next decision.
The Hard Thing
About Hard Things
Examine the responsibility of leadership when choices are difficult and the team needs direction.
Build the company.
One Monday at a time.
An independent operating book by Lawrence Colbert, published by Billionaire Collection. Other titles appear solely as reading references.
02SIX CORE DECISIONS
Launch with evidence.
Lead with intention.
Six core decisions connect the customer to the team.
The full book continues into distribution, cash, and sustained operating practice.
DECISION 1
Truth
Launch with evidence from real customers.
Understand the problem through recent customer behavior. Record the existing workaround, the cost, and the words the customer uses. Build the next decision on that evidence.
DECISION 2
Wedge
Choose the customer you can serve well.
Give your company a clear starting market. Name a specific customer, a valuable problem, and a reason your offer deserves attention. Let that focus guide product and sales.
DECISION 3
Loop
Learn through one useful experiment.
Choose one customer behavior to measure and one test to finish this week. Agree on the result that would change your launch or product decision, then review what happened.
DECISION 4
Owner
Lead through clear ownership.
Give a recurring decision to a named owner with context, authority, and a review date. Help your team exercise judgment while you keep the company’s priorities clear.
DECISION 5
Wartime
Give the hard call a clear direction.
Write the evidence, the trade-off, and the action your company will take. Share the reasoning with the people affected and set a date to review the result.
DECISION 6
Speed
Move at the speed your company needs.
Choose where a hands-on approach or temporary shortcut creates useful learning or saves time. Set a cost limit and a review point so speed serves the business.
The book includes six briefs and a five-line scorecard, beginning on page 217.Explore the complete book
03THE COMPLETE BOOK
From the first customer
to the company you lead.
230 pages. Eight numbered chapters.
Opening material and extended operating sections.
BEYOND THE SIX CORE DECISIONS
A book for the work ahead.
Eight numbered chapters run from The operating week through Distribution, price, and the cash date. Opening material and further sections extend the book through field chapters, A half-year of Mondays, Volume II, Further Mondays, Operating Bible, The standard applied, six briefs and a five-line scorecard, and the conclusion.
Truth, Wedge, Loop, Owner, Wartime, and Speed form six core decisions within the book. Distribution, price, and the cash date completes the eight numbered chapters after The operating week.
230pages in the current edition
217six briefs and five-line scorecard begin
229conclusion and acknowledgments begin
Use the early chapters to clarify the launch. Return to the field chapters and extended sections as you develop the offer, lead the team, and establish a reliable Monday review. The separate course plan focuses on the six core decisions.
A closer look at the book| Section | Page |
|---|---|
| Read this before Monday | 4 |
| The operating week | 10 |
| Truth | 15 |
| Wedge | 20 |
| Loop | 24 |
| Owner | 28 |
| Wartime | 32 |
| Speed | 36 |
| Distribution, price, and the cash date | 40 |
| Field chapters | 43 |
| A half-year of Mondays | 59 |
| Volume II | 76 |
| Further Mondays | 96 |
| Operating Bible | 110 |
| The standard applied | 116 |
| Six briefs and five-line scorecard | 217 |
| Conclusion and acknowledgments | 229 |
Complete contents for the current 230-page edition.
04WHO IT SERVES
For the founder
who will build and lead.
For founders preparing a serious launch, serving their first customers, or learning to lead a growing team. Use the Monday cadence to connect the commercial work with the responsibility of leadership.
Where you are
- You have a live product or a serious pre-launch.
- You are moving from operator to CEO.
- You want to turn Monday’s priorities into work your team can review.
How you work
- Talk to customers and record their experience.
- Choose one decision and give it an owner.
- Make time to test, ship, and review.
05BOOK & COMPANION FORMATS
Choose how you will
put Monday to work.
Buy the book through Amazon.
Course and cohort formats remain proposed.
PROPOSED TERMS Proposed course and cohort terms. Final program prices, refund policy, cohort capacity, dates, and included materials await publisher confirmation.
THE SUPER FOUNDER BOOK01
The book
Amazonbook sales
See current editions and price on Amazon.
The 230-page guide to launching and leading a company through a practical Monday cadence.
- Six core decisions within the full book
- Six briefs and a five-line scorecard at page 217
- Read at your own pace
COMPANION COURSE PLANPROPOSED
The course
$590proposed one-time
or $225/month for 3 months
The Super Founder: Six Weeks. A planned companion for customer evidence, launch decisions, and team leadership.
- Lesson delivery and time commitment under review
- Proposed inclusion: book; format to be confirmed
- Proposed 14-day course refund
COHORT PLAN03
The cohort
$1,100proposed one-time
Proposed capacity: 25 people
A proposed setting for reviewing the decisions behind your launch, offer, and team.
- Meeting format and schedule under review
- Final capacity and materials to be confirmed
- Cohort dates await confirmation
Proposed prices are in US dollars. The three-payment proposal totals $675. Final pricing, refund, included materials, and fulfillment require publisher confirmation before paid sales.
06THE WEEK IN PRACTICE
Give Monday
a clear next step.
Connect the customer, the offer, the owner, and the result. Five questions turn the week into a leadership review.
This is a website practice scorecard. The book’s six briefs and five-line scorecard begin on page 217. Change these states to make the exercise yours. Your entries stay in this browser.
Read the operating methodWEBSITE PRACTICE SCORECARD
WORKING COPYDecision 03 / Loop
4 / 5 decisions accounted for
01
Did we talk to real customers?
Three conversations. Customer actions and exact words.
02
Did we name the decision?
Improve first-week activation for independent studios.
03
Did we choose one useful metric?
First project completed within 48 hours.
04
Did someone own the next step?
Maya owns the onboarding test. Review on Friday.
05
Did we ship the experiment?
The new first-project flow is still in draft.
Review the evidence. Lead the next Monday.SF / 03
08PRACTICAL QUESTIONS
Before
you begin.
All questions & answers ↗What is the refund policy?
The proposed course offer uses a 14-day refund window from purchase. Final course refund and cohort cancellation terms await publisher confirmation before paid enrollment. Book purchases, delivery, and returns follow the terms shown by Amazon. Contact info@billionaireplc.com for the confirmed policy. Course checkout currently creates a local demonstration confirmation.
How much time does it take?
Use the book at your own pace and return to it as your company grows. Six briefs and a five-line scorecard begin on page 217. The planned six-week companion focuses on customer evidence, clear launch decisions, and team leadership. Lesson delivery and the weekly time commitment await confirmation before enrollment.
When does the next cohort start?
Cohort dates await confirmation. The proposed office-hours format allows up to 25 people; final capacity and meeting arrangements also await publisher confirmation. A place requires a separate acceptance and enrollment process. The current application is a local demonstration.
Is the book included in the course?
The proposed $590 course, or $225 per month for 3 months ($675 total), includes the book. The proposed $1,100 cohort includes the book, course, office hours, and weekly scorecard. The included book format, delivery arrangements, and final materials await publisher confirmation.
What is the imprint relationship?
Lawrence Colbert wrote The Super Founder: How to Launch and Lead a Successful Company, One Monday at a Time. It is published under the Billionaire Collection imprint, with its own editorial identity. Other founder books appear solely as reading references.